Tagged: marketing

deceitful wolf

Marketing

Design, Trust & Manipulation – How Businesses Abuse the Power of UX

If you’re anything like me, good website design immediately instills a sense of trust in you and bad design raises red flags. If I go to a website and see big blocks of small text in weird fonts, ad clutter and an overall unappealing layout, I immediately get a feeling that something isn’t right, even before I take a look at the content.  Something about bad design causes an immediate visceral recoil and can make...

Neuromarketing marketing on a tablet

Marketing

Neuromarketing – Marketing Tactics Based on Psychology Research

Have you ever visited a website and seen a “Sign Up” or “Download” button at the bottom of the page that looked so well-designed and appealing that you just HAD to push it?  Now compare that to the small, uninteresting buttons on websites just a few years ago with their suspicious Times New Roman fonts and their caveman-esque WordArt shading.  The reason why advertising and marketing has become so much more stylish and effective these...