Monthly Archive: August 2017

video games world of warcraft tavern

Social Life in MMO Video Games – a Gamer and a Psychologist Discuss

“Facebook is just a simplified version of video games.”   For all those readers out there who are not very familiar with Massive Multiplayer Online (MMO) video games like World of Warcraft or Final Fantasy, I’m here to tell you that they’re just like our world, if our world was full of castle-laden mountain peaks, monsters lurking around every corner, glowing portals that hover in the air like fly traps, and enormous swords that characters...

Neuromarketing marketing on a tablet

Neuromarketing – Marketing Tactics Based on Psychology Research

Have you ever visited a website and seen a “Sign Up” or “Download” button at the bottom of the page that looked so well-designed and appealing that you just HAD to push it?  Now compare that to the small, uninteresting buttons on websites just a few years ago with their suspicious Times New Roman fonts and their caveman-esque WordArt shading.  The reason why advertising and marketing has become so much more stylish and effective these...